B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other realities concerning modern-day B2B advertising. We discuss exactly how the buying trip is currently entirely fragmented as well as the way that area structure can assist marketing experts take back control of … Read More